Research and Paper Prototyping
Apartment Hunting brings mixed emotions. Sometimes exciting, sometimes daunting, and often arriving at an extremely busy time in life.
Through my user research of San Francisco dwellers in their 20’s, all of the people interviewed felt pressured for time and had busy schedules.
Apartment hunters are busy and scheduling a time to see an apartment is a challenge.
Apartment hunters will feel more at ease in the hunting process if scheduling a time to see an apartment is simplified.
I started out with some sketches of a rough user flow and what the layout and design of the pages might look like.
First Hand Sketched Iteration
At this point I began to borrow common design elements, hierarchy, and information architecture that is common in existing apartment hunting websites and apps.
User Testing Takeaways:
At this stage I had several users interact with my paper prototype to see if they were tapping on anything odd. They were given the clear direction to find a listing in the Haight neighborhood, review a listing and schedule a viewing. My users were all able to complete the task quickly and easily. I got some good feedback at this stage too, particularly that highlighting or drawing attention the the word “Success” on the final screen was essential because the user wants to know for sure that their action yielded the desired result. Another user suggested underlining the apartment address so the user understands that it’s a hyperlink that takes the user to a map.
Clickable Prototype with InVision:
Instructions for use: the task is to find an apartment in the Haight neighborhood, select an apartment to view and schedule the earliest available apartment viewing.